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Cleaning up the in-app supply chain: furthering transparency with sellers.json and SupplyChain object
Mike Schoelch
“Sunlight is said to be the best of disinfectants” Louis Brandeis   Fifty-six percent of brand advertis…
Blog
Cleaning up the in-app supply chain: Supply Path Optimization and app-ads.txt
Mike Schoelch
This is the first in a series on in-app fraud and supply path optimization. Sometimes it’s easy to get lost in the …
Blog
App-ads.txt update: 300M DAU through direct-sold inventory and growing
Dan Feldstein
ironSource made it a priority to evangelize app-ads.txt to our publisher community. Here's why.   We're excit…
Blog
Five gaming myths debunked
Amit Halperin
Myths about mobile advertising are still rampant. We break down some of the biggest misunderstandings about the mobile a…
Blog
App-ads.txt: Who's Responsibility is it, Anyway?
Amit Halperin
App-ads.txt may be the solution to the messy ad supply chain problem, but who is going to adopt the technology to get th…