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App-ads.txt update: 300M DAU through direct-sold inventory and growing

ironSource made it a priority to evangelize app-ads.txt to our publisher community. Here's why.

 

We're excited to announce a milestone in our implementation of the app-ads.txt protocol, reaching a validated audience of over 300,000,000 daily active users. We've achieved this reach through partnerships with the world’s leading gaming publishers, representing one of the largest pools of available verified in-app inventory. 

While research has shown that fraud is significantly less prevalent in-app than on the mobile web, over half of advertisers limit their mobile in-app investment based on fraud fears. App-ads.txt allows advertisers to know who is and isn’t authorized to buy and sell specific in-app ad inventory, reducing potentially fraudulent activity, and easing their concerns.

Read the full press release here