ironSource made it a priority to evangelize app-ads.txt to our publisher community. Here's why.
We're excited to announce a milestone in our implementation of the app-ads.txt protocol, reaching a validated audience of over 300,000,000 daily active users. We've achieved this reach through partnerships with the world’s leading gaming publishers, representing one of the largest pools of available verified in-app inventory.
While research has shown that fraud is significantly less prevalent in-app than on the mobile web, over half of advertisers limit their mobile in-app investment based on fraud fears. App-ads.txt allows advertisers to know who is and isn’t authorized to buy and sell specific in-app ad inventory, reducing potentially fraudulent activity, and easing their concerns.
Read the full press release here